jump to navigation

Macabre Musicotherapie! December 18, 2007

Posted by Ivan Pols in youtube.
Tags: , , , , , , ,
add a comment

The “Union of User Generated Content” Go On Strike December 18, 2007

Posted by Ivan Pols in articles, video, viral, youtube.
Tags: , , , , , , , ,
1 comment so far

In a statement released to blogs and YouTube today, the Chairuser of the Union of User Generated Content (UUGC) MastaMovie, said that Users were laying down their handicams and suspending their YouTube accounts until their demands for a share of Google AdSense was met. “There will be no more anime mashups with pop songs, no more cute puppy videos and definitely no more LolCats,” said the leader of the UUGC during a marathon 2 minute speech accompanied by video of his latest GTA exploits. “We’re the ones entertaining the masses and we demand our 5% share of the revenue stream.” Reports of severe content withdrawal are being reported from around the world.

MastaMovie slaughters bystanders while standing up for the rights of his Union.

What Makes An Great Ad Guy? November 2, 2007

Posted by Ivan Pols in advertising, leo burnett, presentation, youtube.
Tags: , ,
1 comment so far

A love of creative ideas of course.

Junko Mizuno on Japanorama July 22, 2007

Posted by Ivan Pols in art, art crush, comic, comic strip, culture, drawing, erotica, fantasy art, female, figurative art, funny, hot girls, interview, Japan, junko mizuno, Pinups, portfolio, youtube.
add a comment

I’ve been a fan of Junko Mizuno, the Japanese illustrator behind the reimagined Hansel & Gretel and Hell Babies (the vinyl cover is super), forever. So I was very happy to bump into this clip of the BBC’s Japanorama on Dadanoias. Junko is as cute as her creations so I’m sure you’ll enjoy the interview.

Junko Mizuno

Here is the crash course on Junko Mizuno if you happen to have missed her in your cultural learnings.

The Viral Palette July 9, 2007

Posted by Ivan Pols in advertising, articles, blog, comment, culture, design, film, free, funny, games, geek, ivan pols, media, news, portfolio, presentation, statistics, technology, trash, viral, writing, youtube.

One of the problems that Marketers are concerned with is how do they maintain Brand Values while trying to maximise reach with Viral Media. They’re uncomfortable with the stunty craziness associated with YouTube but realise they can’t miss out on the opportunity. What do they do?

I’m going to bust the misconception that you need to be off strategy and whacky in order to get millions of people interested in your content. In fact, the most viewed, most memorable corporate content is all about brand strategy and brand values. You have to have something to say, why not say what you believe in?

Instead of talking about the sociological theories of viral media or showing a powerpoint slide with the “marketing approach” shopping list (which only provides the illusion of brand control) I’ll show some examples and do a quick precis of what I believe they do. This is by no means an exhaustive list of options but I’ll try to cover the main bases.

How do you get people to pass along your message? Here’s what worked for a few brands.

Take a Stand

A couple of guys jump an airport fence under cover of darkness and tag “Still Free” onto the fuselage of Airforce One. It’s a political statement. Well, it’s a corporate political statement. Marc Ecko and Droga 5 decided to make a film that embodies the spirit of the Ecko clothing label: The Art of Street Graffiti, Freedom of Speech (Ecko had sued New York City over the right to a graffiti competition) and champion of the youth. The sheer audacity of the prank meant it spread like wildfire. Ecko quickly (nearly the next day) explained why they did it in a statement from the owner himself where he mentions all of his Ecko properties. He did it for the kids of America, because he believes it’s the right thing to do, because it creates an altruistic brand character for people who sell t-shirts to kids from the hood and the burbs. They claim nearly 80 Million views.

Buy the Still Free t-shirt
Read about the Still Free Game
The Marc Ecko Brand
Still Free Official Site

Cannes Cyber Grand Prix 2006


Diesel’s Liquid Space June 28, 2007

Posted by Ivan Pols in art, design, diesel, fashion, film, illustration, images, media, models, video, youtube.
add a comment

Diesel have done something beautiful. This image creation is absolutely startling and I can only imagine what a treat it would have been to see this live.

“Diesel’s Creative Team (under the direction of Wilbert Das) based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations – and Danish multi-media production agency, Vizoo, who provided the innovative technology for the show, which they had created themselves. Neither studio, say Diesel, had previously worked on anything like this before.”

Creative Review have a great article.

Elvis Spotted On Cheesy TV Show April 26, 2007

Posted by Ivan Pols in design, elvis, fantasy art, film, music, photography, technology, video, youtube.
add a comment

I remember the scene in Forest Gump where Forest meets the President of the USA. He shakes hands, moves around the room and has his picture taken. It was probably one of the most technically difficult shots in the film. American Idol have done that, live, in 3D, in front of an audience, BETTER. I looked at this film twice and I’m still very impressed. It’s a tech masterpiece.
Now that’s entertainment.

 Thanks to Robyn for this awesome find.

David Lynch Calls Product Placement For What It Is April 9, 2007

Posted by Ivan Pols in advertising, art, celebrity, film, funny, media, youtube.
add a comment

In this clip, David Lynch expresses a simple view concerning the trend of films to be funded by explicit product placement. Advertising VS Art.

I sit on both sides of the fence, making my money in the former while enjoying making the latter . If showcasing a mobile phone prominently in your film allows you to actually make most of the film you wanted to make, would you swallow your artistic integrity and grab the money just so you could make something? Anything?

Brigitte Bardot Pop! Pow! Woo! Shebang! March 22, 2007

Posted by Ivan Pols in celebrity, film, models, women, youtube.

Genius. Serge Gainsbourg & Brigitte Bardot do the Comic Strip.

Here they do Bonnie & Clyde, and that weird hook noise has been sampled by someone… I just can’t place the track.

I’ve done some Harley ads, but never this long, never this risque.

This is just for the Francophiles out there. Or the BB fans.

Cars That Go Boom March 8, 2007

Posted by Ivan Pols in celebrity, funny, media, trash, video, youtube.
add a comment

Miami Cruising

I was sent this link to this super fantastic video by Tigra and Bunny and thought that since I’d recently seen a few of these cars in Miami I should share this rare musical Boom.

What do you think ever happened to Tigra and Bunny? Did they go on to bigger and better or fail miserably? Or become disillusioned about the money making scam muzak they were producing and took their millions and left showbiz? Start the fashion label BuGra that Karl Lagerfeld is on record as saying “is the most Boom fashion has seen in decades”?

Thanks Jane.