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IronMan Fan Art May 8, 2008

Posted by Ivan Pols in illustration, media.
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It’s like drawing a car. But it’s a man. That can fly. And shag. It was a cool film.

The Fan Art

Hyper Island Interactive Art Directors February 20, 2008

Posted by Ivan Pols in advertising, animation, design, media.
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IAD

Hyper Island is a digital media school in Sweden that has a remarkable amount of cool. You’d almost be willing to trust them with your career’s future. They have a video on the Hyper Island page that has London agencies like Digit singing their praises. The concept and execution on their Interactive Art Director site is damn impressive. I like their student focus, their sense of humour and their diagrams of humans becoming digital. I also like their holistic viewpoint in the training of new communication pros. An ability to manage complex multimedia campaigns and explain them, let alone create them, is the new standard for creatives in all industries.  I may have to take one of their night classes.

Link

Mystery Posting January 11, 2008

Posted by Ivan Pols in art, celebrity, culture, film, media, presentation.
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Mystery

A wonderful talk about Mystery awaits you.

Mystery Link

The Retry “Art” Sampler September 16, 2007

Posted by Ivan Pols in art, art crush, character design, comic, culture, drawing, figurative art, illustration, images, john copeland, media, objectification, painting, portfolio.
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A friend asked to see some art that I reckon is fairly decent at the moment. Instead of hiding it in an e-mail, let me share with everyone. I’ve blogged about most of these people or sites before but there’s no substitute for an easy to click blog post to get motivated to look again. So, in no particular order, here’s some food for thought:

Serious Painting

John Copeland

John Copeland – Probably my favourite painter at the moment.

Slightly Different Painters

Woodring

Jim Woodring – A great contemporary Surrealist

Jeff Soto

Jeff Soto – Giant robots and rainbows never looked this good. Jeff’s work has been translated into a short film by 3 Legged Legs. It’s amazing to see this fine-art-street-type style in motion.

Ashley Wood

Ashley Wood – Famous for concept art, comic books and being a “little” brash at times. He paints on real boards and sells the original pieces to collectors. He qualifies as a real artist.

Interactive Media

Hoogerbrugge – A Netherlands artist who uses drawings of himself to lay waste to the repititions of modern culture. Or something like that. This music video is the quick sampler of his work but check out the website for classic focussed Hoogerbrugge.

Kooky

Frenzied Giraffe

Michel Gagne – This is his 6th book, Frenzied Fauna: From A to Z.

ICanHasCheezBurger -There’s a meme called Lolcats that many would not consider to be art, but it has been appropriated accepted adopted by the masses and shares some of the traits of art: visual aesthetic, an underlying theory, self-imposed executional rules, a sense of history. Is it -ism or is it -crapism? Will people in 100 years time have retrospectives of Lolcats? And in case you think I’m writing total rubbish look up the definition of Art.

Where to find more

Artshole – A UK listing for art
Art Krush – The e-mail publication and this list will see you right.
Drawn! – All about Drawers!

Large Provocation September 16, 2007

Posted by Ivan Pols in beauty, burlesque, character design, comic, comic strip, design, drawing, erotic, erotica, Facebook, fashion, female, figurative art, flickr, funny, hot girls, illustration, media, models, myspace, objectification, photography, Pinups, social network, women.
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Maggie AP

I’m on the e-mail blast list of Agent Provocateur, not only because I like women in lingerie but because their web experiences are typically awesome. They partner with some great talent to bring a sense of humour and sophistication to frilly bits covering pink bits. Their latest endeavour, Lessons in Lingerie starring Maggie Gyllenhaal, Mindy and Tullulah is no exception. It’s just fun.

Mindy AP

And while Maggie and the girls look amazing trussed up in their silks, it’s the illustration that links all the photos together that makes it great. I’m having trouble finding someone to take credit for the work though (so if someone knows please tell me and I can update this blog and heap praise where it should be heaped). The illustration was done by Tim Major, an drawer of the erotic. I haven’t found an online portfolio (something about the unwanted attention perhaps?) but if you plug his name into Google Images you’ll find some fun stuff.

I can direct some kudos at the branding company behind the AP campaigns, Large. Based in London and Copenhagen they add quite of lot to fill out their clients curves (sales and sexiness). Their rhetoric is not especially ground breaking but the work is beautiful and effective. Which is usually more than enough.

Anyway, back to the AP site. They’ve tried to expand the experience by putting Mindy on Myspace and Facebook (we’re BFBFF) and do-it-yourself book covers that you can share on Flickr. All of which seem to have had an unfortunately luke warm start (I’m not sure about Myspace because I can’t find Mindy by searching. Myspace has the worst search on earth!) They also use the drip feed method of quality content fed to you over time. There will be more adventures released over time. If any brand should understand teasing it’s this one. In the name of fun and commerce, go visit.

Agent Provocateur
Large

Mindy

ps. The full credits are in the Comments. Thanks to Large for supplying the names I was missing.

SuperVirals.com – Viral Spam-sploitation August 13, 2007

Posted by Ivan Pols in advertising, articles, media, Super Virals, TV, video, viral.
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How can you exploit the Viral culture to get your brand message out into the world? How do you do that without paying any real money for the videos themselves? I’ll tell you how. Because the latest venture to try and cash in on viral advertising arrived as an e-mail from BestAdsOnTV.com this morning:

SuperVirals now live!

Get rewarded for your ideas at http://www.supervirals.com

SuperVirals is a new website where top brands throw down the gauntlet for you to create cut-through content.

It’s where great ideas see the light of day. No approval committees. No research groups. No crazy deadlines. Just simple one-sentence briefs…

Upload your video, image or audio ideas and, as they get shared across the web, the SuperVirals scoring system decides the winner.

Currently up for grabs is AUD $3,000 in cash and over AUD $6,000 of cool mambo gear, shipped to wherever you are in the world. An aerobatics flight and a skydiving trip are also yours to be won.

Check out http://www.supervirals.com now.

cheers,
beamo,
bestads

spreadtheword

So I had a look. The venture is called SuperVirals.com and works like this: A brave brand gives them a one line brief (eg. “Show how Krazy you are for Krispy Kremes!”) and then unpaid people (insert suckers here) go forth and make viral video that is then sent out into the world in a competitive burst for attention (they encourage the creators to “share yours like crazy”). The winner is determined by who gets the most hits and will be rewarded with the grand prize of AUD $3000 and some gear from Mambo.

SuperVirals

It almost sounds like a recipe for success. Encourage people who like to make free content to make it for your client and then hand over a measly couple of bucks if they turn out to be the next Dove Evolution. Low overheads, easy access to talent and except for a few naive geeks losing some time, everybody wins. The perfect business model.

Except for a few details.

I’m not usually this cynical. Really. I love creative people making cool stuff. But SuperVirals.com is an exploitative business model and if they were making sneakers they’d be harassed by Oxfam. This is from their User Agreement:

By submitting a Content Idea to SuperVirals, you will automatically assign all rights (including intellectual property rights), title and interest in that Content Idea to SuperVirals forever without any payment by us to you or any third party.

You get no compensation at all, ever, they own your materials forever. Your song, your face, your ideas. They could probably sue you if you used your own song. In a worst case scenario, they take your idea, put some budget behind it and turn it into an international TV campaign and you get “zilch”. I realise that most of this is legal stuff is to protect themselves but it hurts content generators. They steal your intellectual property without giving you the most basic of creative rights.

If that weren’t bad enough, by making these Virals officially sanctioned they effectively handcuff creators and turn them into free hit-and-(mostly)miss idea generators who don’t have the resources of even the most basic ad agency. Let me show you what I mean:

A: To help your idea make it through to the live phase of a SuperVirals competition, and to give it the best chance of winning it’s worth sticking to a few simple common sense rules:

  • Don’t diss the brand…
  • Don’t show or encourage anything illegal…
  • Don’t include ANY copyright protected material such as any pre-recorded music and clips from TV or DVDs etc…
  • Do keep your private parts covered up!
  • Don’t be boring!
  • Click here for the SuperVirals Acceptable Content Guidelines.

It’s like you’re WORKING for these guys. I’m a creative in the ad industry and these are the rules I live with! At least I get paid to do this and I get a budget so I can afford to get something like original music (or some semblance of it). They don’t even give you a library to play with.

Here’s my favourite piece of optimism from the FAQ:

Q: Does it cost anything to enter a SuperVirals competition?

A: Nope. Zilch. The brands on the site have paid to tap into your creative talents.

They think someone would be foolish enough to PAY to make an advert? (Not even clients do that 😉 )

Another bothersome aspect of this venture from a consumer position is that they hold all the Virals and then release them in one burst. As if the net were not full of enough crap already, an unlucky few will be inundated with amateur brand work informed by simplistic strategies and with little to no production values all for the same brand! I say unlucky few because the only people who’ll see these ads are friends of the makers and I doubt I know anyone who has that great a need for a free Mambo T-shirt.

I suppose the brands who are using this service have very little to lose. The terms and conditions ensure they decide what they officially associate their brand with and for a few bucks they can side step their usual suppliers and potentially have a big hit. And Bush may apologise for Iraq.

If you have any ideas don’t give them to these guys. For once the traditional advertising industry doesn’t seem all that bad.

The Viral Palette July 9, 2007

Posted by Ivan Pols in advertising, articles, blog, comment, culture, design, film, free, funny, games, geek, ivan pols, media, news, portfolio, presentation, statistics, technology, trash, viral, writing, youtube.
4 comments

One of the problems that Marketers are concerned with is how do they maintain Brand Values while trying to maximise reach with Viral Media. They’re uncomfortable with the stunty craziness associated with YouTube but realise they can’t miss out on the opportunity. What do they do?

I’m going to bust the misconception that you need to be off strategy and whacky in order to get millions of people interested in your content. In fact, the most viewed, most memorable corporate content is all about brand strategy and brand values. You have to have something to say, why not say what you believe in?

Instead of talking about the sociological theories of viral media or showing a powerpoint slide with the “marketing approach” shopping list (which only provides the illusion of brand control) I’ll show some examples and do a quick precis of what I believe they do. This is by no means an exhaustive list of options but I’ll try to cover the main bases.

How do you get people to pass along your message? Here’s what worked for a few brands.

Take a Stand

A couple of guys jump an airport fence under cover of darkness and tag “Still Free” onto the fuselage of Airforce One. It’s a political statement. Well, it’s a corporate political statement. Marc Ecko and Droga 5 decided to make a film that embodies the spirit of the Ecko clothing label: The Art of Street Graffiti, Freedom of Speech (Ecko had sued New York City over the right to a graffiti competition) and champion of the youth. The sheer audacity of the prank meant it spread like wildfire. Ecko quickly (nearly the next day) explained why they did it in a statement from the owner himself where he mentions all of his Ecko properties. He did it for the kids of America, because he believes it’s the right thing to do, because it creates an altruistic brand character for people who sell t-shirts to kids from the hood and the burbs. They claim nearly 80 Million views.

Buy the Still Free t-shirt
Read about the Still Free Game
The Marc Ecko Brand
Still Free Official Site

Cannes Cyber Grand Prix 2006

(more…)

Diesel’s Liquid Space June 28, 2007

Posted by Ivan Pols in art, design, diesel, fashion, film, illustration, images, media, models, video, youtube.
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Diesel have done something beautiful. This image creation is absolutely startling and I can only imagine what a treat it would have been to see this live.

“Diesel’s Creative Team (under the direction of Wilbert Das) based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations – and Danish multi-media production agency, Vizoo, who provided the innovative technology for the show, which they had created themselves. Neither studio, say Diesel, had previously worked on anything like this before.”

Creative Review have a great article.
Diesel

Creative Review / Blog May 17, 2007

Posted by Ivan Pols in advertising, art, articles, blog, comment, design, drawing, fashion, film, illustration, images, media, news, photography, posters, technology, video, writing.
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CR Blog

barracks

This Is Real Art May 17, 2007

Posted by Ivan Pols in advertising, design, media, news.
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Real Art

I’ve been a huge fanboy of Paul Belford for years. He’s the Art Director’s Art Director. Inventive, prolific and an award winning machine (including 6 D&AD Silvers and 5 Silver Nominations – mostly with good old design!). He was at TBWA/London and then became a CD at AMV.BBDO & Leagas Delaney and now he’s a CD at This Is Real Art. They do some very cool stuff. A pity they are only hiring juniors.

This Is Real Art