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Moritz Waldemeyer Will Light You Up December 18, 2008

Posted by Ivan Pols in animation, art, design, games, technology.
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Moritz Waldemeyer is a technical designer from East Germany with a penchant for LEDs, Crystals and Lasers. He’s built custom gadgetry for Swarovski, Chalayan, Arad & Troika. Moritz has created tables with built in LED games like Ping Pong and Roulette that look and act beautifully.

roulette_table2

I’ve done some research into projected image interactive pieces which always look clunky but these built in LEDs are awesome. Mr Waldemeyer is already famous but I think his influence on mass communications is about to become gigantic. This man has managed to hack solutions to designer dreams and execute them with style. He also has a sense of humour. It’s a pity so much of his work is almost impossible to photograph well, however, this little reading list should educate you quite quickly on the state of the art.


This is a sampler of his work.

Click here to see his excellent “Readings” dresses that he did for H Chalayan.
Ping Pong Table
Roulette Table
Go OK Stage Costumes
Operation Game

Official Waldemeyer Website

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BioShock – Better Than The Movies? August 29, 2007

Posted by Ivan Pols in art, BioShock, character design, culture, design, fantasy art, games, painting.
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 Bioshock

I don’t have an Xbox, but if I did, I’d probably risk divorce and buy BioShock by 2K Games. The previews of the world they have created are awesome and well worth a visit even if you don’t like to play games. The art direction is tremendous. I was chatting with a guy I know who worked on the concept boards for 300 and does a lot of artwork for gaming companies and he raved about the level of detail 2K have gone to on this property. He reckoned that it’s changed the way the industry thinks about their production values. Every nook and cranny is beautifully designed. In fact, the production values easily rival most blockbuster films released today. If you have never heard of this game before this post you definitely have to check out the site. This is not Wolfenstein.

BioShock

The Viral Palette July 9, 2007

Posted by Ivan Pols in advertising, articles, blog, comment, culture, design, film, free, funny, games, geek, ivan pols, media, news, portfolio, presentation, statistics, technology, trash, viral, writing, youtube.
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One of the problems that Marketers are concerned with is how do they maintain Brand Values while trying to maximise reach with Viral Media. They’re uncomfortable with the stunty craziness associated with YouTube but realise they can’t miss out on the opportunity. What do they do?

I’m going to bust the misconception that you need to be off strategy and whacky in order to get millions of people interested in your content. In fact, the most viewed, most memorable corporate content is all about brand strategy and brand values. You have to have something to say, why not say what you believe in?

Instead of talking about the sociological theories of viral media or showing a powerpoint slide with the “marketing approach” shopping list (which only provides the illusion of brand control) I’ll show some examples and do a quick precis of what I believe they do. This is by no means an exhaustive list of options but I’ll try to cover the main bases.

How do you get people to pass along your message? Here’s what worked for a few brands.

Take a Stand

A couple of guys jump an airport fence under cover of darkness and tag “Still Free” onto the fuselage of Airforce One. It’s a political statement. Well, it’s a corporate political statement. Marc Ecko and Droga 5 decided to make a film that embodies the spirit of the Ecko clothing label: The Art of Street Graffiti, Freedom of Speech (Ecko had sued New York City over the right to a graffiti competition) and champion of the youth. The sheer audacity of the prank meant it spread like wildfire. Ecko quickly (nearly the next day) explained why they did it in a statement from the owner himself where he mentions all of his Ecko properties. He did it for the kids of America, because he believes it’s the right thing to do, because it creates an altruistic brand character for people who sell t-shirts to kids from the hood and the burbs. They claim nearly 80 Million views.

Buy the Still Free t-shirt
Read about the Still Free Game
The Marc Ecko Brand
Still Free Official Site

Cannes Cyber Grand Prix 2006

(more…)

Shoot Superman April 23, 2007

Posted by Ivan Pols in comic, games.
1 comment so far

Supes

I know that the film has come and gone. It was disappointing and badly done and all the rest of it. Somebody liked it I guess.
Some good has come from the experience though. The Superman Returns flash game where you can while away twenty minutes photographing the Man of Steel as he zooms over various cityscapes. It’s fun and easy. And I’m pretty good at it.

Play!
via Stu