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Help Child Soldiers Fight December 5, 2008

Posted by Ivan Pols in advertising.
Tags: , ,

Toronto agency, John St., are trying to do a very difficult thing. They’re attempting to make the horror of child soldiers in Africa, places like the Congo and Darfur, a reality to middle-class Canadians. It’s a tough sell. It’s hard to imagine your precocious hockey playing 12 year old drugged, abused and carrying an AK47 through the bush. I think they’re doing a fine job.

Help Child Soldiers



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