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The Luscious Locher Catalogue May 11, 2008

Posted by Ivan Pols in advertising, design, fashion, funny.

I Really Need a Fucking Coffee

This is why we love the web. It’s only as puritan as you need it to be. People and Brands can say what they need to say and you choose whether you want to visit. In Nicole Locher’s case, she says cute, dirty things on beautiful clothes. Usually fashion, or any kind of, online catalogues are dull affairs. They don’t have to be dull, and in Swiss Miss Locher’s case, I doubt she could be. There’s a sense of humour at play in the clothes that is really entertaining. Her catalogue does a wonderful job of that as well. The site is hilarious, beautifully and simply executed, and makes me want to be a part of her world view. (Even though the clothes really won’t suit my frame.)




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