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The Sopranos Design Lesson June 11, 2007

Posted by Ivan Pols in articles, blog, culture, design, design observer, funny.
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Sopranos

Michael Beirut has written a bona fide Soprano’s missive that gives all creatives some timely and astute advice. From Client Relationships to Aesthetics, Beirut finds the lesson in The Sopranos.

On commitment:
“I came home one day, shot her four times. Twice in the head. Killed her aunt, too. I didn’t know she was there. And the mailman. At that point, I had to fully commit.”

I heard this back in design school, and I still forget it every now and then: if you’re going to make something big, make it really big. If you’re going to make it simple, make it really simple. Or really small, or really fancy. If you’re going after a project, if you’re trying to win a competition, if you’re serious about getting the job done, don’t bother unless you’re willing to fully commit.

Well written, brilliantly spotted and impeccably researched. Read Don Beirut at Design Observer.

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