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1. London Olympics 2012 Logo « Gems Sty - June 5, 2007

[…] embedded within. For a lack of a more elegant way of putting it, I shall block quote from retry: This is the logo unveiled recently for the 2012 Olympic Games in London.  Lord Coe, the guy who […]

2. London Olympics 2012 Logo worth £400,000? · Versa Creations Marketing & Advertising Blog - June 7, 2007

[…] Retry said: “Lord Coe, the guy who spoke at this auspicious event said “London 2012 is inspired by you and it’s for all of you.” The people of London are wondering WTF they did to deserve that comment … … [The logo] should not look like Lisa Simpson giving a blow job.” […]

3. mason wells - June 17, 2007

72 identity by Aicher is dated? Nonsense. The Munich programme was not about a logo (even though the spiral is a beautiful marque).

The 2 things they got right in Munich – one branding and sponsorhip was not used to fund the games. Two, the identity was put together using a bespoke team, assembled by Aicher for the sole purpose of this one event.

As a result the emphasis on the scheme was based on core problem solving. The Munich games were about using information design to devise pictogrammes, wayfinding and navigation systems, and iconic imagery, alongside a plethora of meaningful (and tasteful) merchandise (oh… and some cutting edge architecture for good measure).

If the methodology for Munich was applied to 2012 with todays information technology we wouldn’t be complaining about this quick-fix badge.

Mason Wells
designer, Bibliotheque
(curator of the 72 exhibition)

4. Is the London 2012 Olympics logo worth £400,000? « Emily Griffiths PDP - March 4, 2009

[…] new technology and across traditional and new media networks.” This is what other people think : Retry said: “Lord Coe, the guy who spoke at this auspicious event said “London 2012 is inspired by […]


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